How we actually value a business.
Most brokers apply a multiple. We build a model. Here is what that looks like, in plain language.
Normalise the financials
We strip out owner remuneration above market, one-off costs, related-party items, and personal expenses run through the business. What remains is the EBITDA a new owner will actually inherit — not the number the income statement happens to show.
Build a five-year forecast
Revenue is built bottom-up: by customer, channel, or unit — not by applying a growth percentage to last year. The cost stack is modelled the same way. Capex and working capital are forecast separately so cash conversion is visible.
Discount the cash flows
We build a WACC appropriate to the business — risk-free rate, equity risk premium, sector beta, size premium, and a country-specific adjustment. We discount free cash flow, add a defensible terminal value, and run sensitivity tables across the variables a buyer will actually challenge.
Cross-check against precedents
The DCF is sanity-checked against precedent transactions in the same sector and size band. Where the two disagree, we explain why — and that explanation is what protects the price in negotiation.
Wrap it in a defensible IM
The Information Memorandum is the document a sophisticated buyer interrogates. Ours is built to survive that interrogation: the model is appended, the assumptions are listed, and the diligence pack sits behind it ready to release under NDA.
The output is not a number on a brochure. It is a valuation a buyer can challenge — and that a seller can defend — for as long as the negotiation runs.
Speak to us directly.
We prefer to build the relationship first. Reach out and we will set up a confidential introductory call — no obligation, no platform sign-up.